Your Guide to Sourcing Moroccan Goods: A Journey Through Marrakech and Beyond
Marrakech has been a key trading hub for centuries, attracting merchants from across Africa, the Middle East, and Europe. Historically, camel caravans brought goods from Mauritania, Mali, and beyond, making the city a melting pot of cultures and craftsmanship. Today, Marrakech remains a top destination for those looking to source authentic Moroccan goods, from handmade pottery to intricate carpets and antique collectibles.
Understanding Marrakech’s Trading History
Trade in Marrakech dates back to the 11th century when the city became a key stop along trans-Saharan trade routes. Merchants would stay in ‘foundouks’ or ‘caravanserais’—traditional trading hotels where goods were stored, traded, and sold. Many of these foundouks still exist today, offering a glimpse into the city’s vibrant past.
Map of Medieval Saharan Trade by T L Miles
Foundouk Sersar 1
If you want to experience this firsthand, be sure to visit Foundouk SERSAR 1 near the Secret Garden and Foundouk al Ouarzazi near Pharmacy Bab Ftouh. These locations still function as trading hubs where you can find artisans selling a variety of goods.
Negotiating Prices and Avoiding Middlemen
When sourcing Moroccan goods, negotiating is part of the process. Many sellers expect bargaining, and prices are often set higher than what they actually expect to receive. To get the best deals:
Start with a counteroffer at about half the initial asking price.
Show interest but be willing to walk away—this often encourages sellers to lower their price.
Deal directly with artisans rather than resellers to get the most authentic products at better prices.
Always ask first for the retail price, then ask for wholesale prices.
Where to Source Specific Moroccan Goods
Different areas of Marrakech specialize in different types of goods. Knowing where to go will save you time and ensure you get the best quality items.
Pottery
Route d’Ourika (Ourika Road): About 15 minutes from the medina, this road is lined with pottery workshops and vendors selling everything from large decorative pots to traditional Moroccan tagines. you will aslo find some types of Moroccan pottery coming from other cities, like fes pottery, safi pottery and Tamegrout pottery.
Tameslouht : here you will find terracotta pottery made in this region, you can also see the process of making this pottery.
Fakhara District (Route d’Agadir): Located approximately 15 minutes from the medina, this district is similar to ourika road, and is also home to imported pottery from other regions in Morocco.
Wood Products
Souk El Khamiss: This is the best place for wooden furniture, antique doors, and hand-carved decorations. It's also a great place for reclaimed wood pieces.
Raphia Products
Fakhara District: In addition to pottery, this area is also known for handmade raphia products, including baskets, bags, and sandals and many more…
Carpets
Carpet Souk in the Medina: The medina is home to a bustling carpet market with countless options, from simple Berber rugs to elaborate handwoven designs.
Soufian Zarib Showroom: For high-end carpets and rare finds, this showroom offers a curated selection of some of the finest Moroccan carpets.
Antique Pottery
Nomads Pottery: Located near Dar Soukkar restaurant on Ourika Road, a 3000 sqm warehouse filled with antique pottery finds, this warehouse is a go-to for sourcing authentic vintage and antique Moroccan pottery.
West African Products
When you find yourself in the souks, you might came across some west African products like dogon doors, tuareg mats, and more… If you want wholesale prices for this kind of products, head to Laksour market, located just in Bab Ftouh next to foundouk Ouarzazi.
Once you are in Bab Ftouh, head left and there you will find some ancient caravanserais, there you will find all kind of imported west African products at reasonable prices (sometimes 70% OFF the prices you will find in the souks). For the best deals, always consider hiring a Personal Shopper.
General Tips for Sourcing in Morocco
Navigating the Souks
The souks can be overwhelming, so go with a plan and know what you’re looking for.
Avoid visiting at peak tourist hours to have a better chance of negotiating.
Always carry cash with you, as many sellers do not accept credit cards.
Cultural Etiquette
Greet vendors with a friendly “Salam Alaikum” (peace be upon you) to establish rapport.
Accept offers of mint tea—it’s a sign of hospitality, and refusing can sometimes be seen as rude.
Always be respectful when negotiating; a smile and patience go a long way.
Shipping and Logistics
If purchasing in bulk, consider hiring a shipping company to handle transportation, a Personal Shopper in Marrakech can also be very useful.
Verify the seller’s ability to package fragile items properly before shipping ( a sourcing agent can help you with this).
Ask for invoices and receipts to simplify customs clearance. But keep in mind always that the majority of artisans can’t provide invoices.
Quality Control: How to Spot Good Products
Pottery: Check for cracks or uneven glazing, which can indicate poor craftsmanship.
Carpets: Flip them over; handmade carpets have irregular knots, while machine-made ones have uniform patterns.
Wood Products: Solid wood is heavier and sturdier than lower-quality, mass-produced alternatives.
Final Thoughts
Sourcing Moroccan goods can be an exciting and rewarding experience, but it requires knowledge, patience, and a bit of negotiation. If you prefer a hassle-free sourcing experience, we offer professional sourcing services that handle everything for you—from finding the best artisans to negotiating prices and managing packaging and shipping. Visit sourcing in Marrakech to learn more and let us help you bring authentic Moroccan goods to your doorstep!